Comprehensive Brand Development Services
The Cornerstones of Brand Development
When developing your brand, there are 3 cornerstones we aim to achieve in the process. If any of these three cornerstones are not well-developed and managed, a brand will most probably not achieve its intended purpose. The cornerstones we will focus on are:
Brand Identity
Brand identity is the visual and tangible representation of your brand. It includes elements such as your logo, colour scheme, typography, and overall design style. A strong brand identity ensures that your business is instantly recognisable and visually appealing. It sets the tone for how your brand is perceived and helps create a cohesive look across all platforms and media.
Brand Voice
Brand voice is the personality and tone of your brand’s communication. It encompasses the language, style, and messaging you use to connect with your audience. A consistent brand voice helps build a strong emotional connection with your customers and ensures that your messaging is clear and relatable. Whether you’re writing a blog post, social media update, or email newsletter, your brand voice should reflect your brand’s values and resonate with your audience.
Brand Perception
Brand perception is how your audience views and experiences your brand. It is shaped by every interaction they have with your business, from your website and social media presence to customer service and product quality. A positive brand perception is built through consistent and positive experiences, reinforcing trust and loyalty. Understanding and managing brand perception is crucial for maintaining a strong and reputable brand.
Our 7 Steps
to Brand Development Success
At Summit 7 Marketing, we take a comprehensive approach to brand development, ensuring that every aspect of your brand is carefully crafted and aligned with your business goals. Our process includes:
Discovery and Research
We start by understanding your business, industry, and target audience. Through in-depth research and analysis, we identify your brand’s unique strengths and opportunities. This foundational step helps us gather insights that will inform the entire brand development process.
Strategy and Planning
Based on our research, we develop a strategic plan that outlines your brand’s positioning, messaging, and visual identity. This plan serves as a roadmap for all brand development activities, ensuring that every element of your brand is aligned with your business objectives and resonates with your target audience.
Brand Identity Design
Our team of skilled designers works to create a cohesive and compelling brand identity. This includes designing logos, colour schemes, typography, and other visual elements that reflect your brand’s personality and values. A strong brand identity ensures that your business is instantly recognisable and visually appealing.
Brand Voice Development
We craft a unique brand voice that captures the essence of your business and resonates with your audience. This involves defining the language, tone, and style of your communication across all platforms. A consistent brand voice helps build a strong emotional connection with your customers and ensures clear and relatable messaging.
Implementation and Integration
We ensure that your brand is consistently represented across all platforms and media. This includes your website, social media, print materials, packaging, and more. We also provide guidelines and templates to help you maintain brand consistency. Our goal is to create a seamless and unified brand experience for your audience.
Training and Support
To ensure that your team can effectively manage and maintain your brand, we offer training sessions and ongoing support. We provide detailed brand guidelines and resources to help your team understand and implement your brand strategy. This step ensures that everyone in your organisation is aligned and equipped to represent your brand consistently.
Monitoring and Management
We continuously monitor and manage your brand’s performance and perception. Through regular assessments and feedback, we make necessary adjustments to keep your brand strong and relevant. This ongoing process helps us stay ahead of market trends and ensure that your brand continues to resonate with your audience.